Investment Opportunities in India's Consumption Story: Don't Miss the Next Big Theme

Under the new tax regime, individuals with a taxable income of up to ₹12 lakh (or even ₹12.75 lakh for salaried folks after the standard deduction) effectively pay no tax.

India, a land of a billion-plus aspirations, has long been touted as a consumption powerhouse. But what's really driving this engine, and what does the road ahead look like for investors keen on tapping into this growth? Let's take a closer look at the key factors shaping India's consumption narrative.

First off,

It's crucial to understand the sheer breadth of what 'consumption' encompasses in the Indian context. The Nifty India Consumption Index gives us a good starting point, highlighting a diverse basket of sectors that thrive on domestic demand. We're talking everything from the everyday essentials of Consumer Non-durables to the growing appetite for Healthcare, the ever-evolving Auto and Telecom Services, the crucial Pharmaceuticals sector, the hospitality of Hotels, the vast reach of Media & Entertainment, and more. The common thread? Over 50% of these companies' revenue comes from within India's borders.

One of the significant tailwinds for this consumption story is the government's evolving

income tax policy. If we compare the current fiscal year (FY 2025-26) with the previous one, there have been some notable shifts designed to put more money in the hands of the average Indian. The basic exemption limit has been bumped up from ₹3 lakh to ₹4 lakh under the new regime. More importantly, the tax slabs have been rejigged, offering lower rates at various income levels, particularly in the ₹4-8 lakh and ₹8-12 lakh brackets.

Perhaps the most impactful change is the enhanced Section 87A rebate. Now, individuals with incomes up to ₹12 lakh can potentially get a rebate of up to ₹60,000, a significant increase from the previous ₹25,000 rebate for incomes up to ₹7 lakh. The standard deduction for salaried individuals has also seen a positive revision, moving from ₹50,000 to ₹75,000. The bottom line of all these changes? Under the new tax regime, individuals with a taxable income of up to ₹12 lakh (or even ₹12.75 lakh for salaried folks after the standard deduction) effectively pay no tax. This increased disposable income is a direct fuel injection into the consumption engine.

The impact of these policy changes is already visible in the income tax filing data. For the assessment year 2023-24, India saw a substantial increase in individual income tax returns, with nearly 10 crore filings. While only about half of these filers had a tax liability (highlighting the effectiveness of exemptions and deductions), the sheer volume indicates a broadening tax base and improved compliance. Interestingly, there's also been a notable rise in high-income earners, with approximately 2.3 lakh individuals reporting taxable income exceeding ₹1 crore. This evolving income distribution further shapes the demand landscape.

Looking beyond tax policies, there are other significant drivers at play. The anticipated 8th Pay Commission hike next year is expected to benefit a massive 50 lakh central government employees and 65 lakh pensioners, further boosting their spending power.

Additionally, the current low crude oil prices are providing a welcome cushion for many dependent industries, indirectly supporting consumer spending.

Finally, it's worth keeping an eye on consumer confidence. Recent data, while showing some fluctuations, generally points towards a resilient consumer sentiment. This willingness to spend is crucial for translating increased disposable income and favorable economic conditions into actual consumption growth.

How can you Invest is the Consumption Theme ?

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